Adani Electricity #Majhi Mumbai
Campaigns
A campaign with Adani electricity Mumbai to engage Graffiti artists and muralists to spread awareness about Sustainable energy through a 360* campaign beginning from the streets of Bombay to engaging Creators across India.
1k+
Creators Engaged
2k+
Community Engagement
1MN+
Digital Impressions
The initiative aimed to connect with the residents of Mumbai through an innovative art project, serving as a platform to convey Adani's commitment to sustainable electricity generation and educate the city's populace on responsible energy consumption.
This comprehensive 360* campaign seamlessly integrated offline and online elements. It commenced with on-ground activities, transcended into digital engagement, and concluded with a impactful community painting activity. The target audience for this endeavor was art and graffiti enthusiasts, who were provided with canvases to paint on the streets of Mumbai under the guidance of a proficient team of mentors. Notable figures in the graffiti community, including NME Graffiti, Sawant Sanskaar, and Mooz, played pivotal roles in leading the campaign.
The impact of the campaign was substantial, with over 100 walls adorned with vibrant artwork, showcasing the fusion of creativity and sustainability.
The initiative successfully engaged over 1,000 creators, fostering a sense of community and shared responsibility. Additionally, the campaign generated significant traction in the digital space, accumulating over 2,000 community engagements and reaching a remarkable 1 million digital impressions.
By combining the power of art, community involvement, and digital outreach, the campaign effectively achieved its objective of spreading awareness about Adani's sustainable approach to electricity generation and promoting the responsible use of electricity among the diverse population of Mumbai.