6k+
On-ground walk-ins
Budweiser Beats
Creative Strategy
Creative Strategy to introduce the brand and its personality to the audience at Lollapalooza, we created a fueling station to fuel the creative juices. A creators lounge for people to engage with different sides of them.
Experience Design
10MN+
Digital Impressions
In the innovative realm of Budweiser Beats, we envisioned a unique experience: transforming a fuel pump or gas station into a dynamic creators' lounge. This unconventional space was designed to be a hub for creative minds, offering a multitude of engaging activities within its vibrant confines.
The layout featured various stations, each catering to different creative outlets. A tattoo studio provided an opportunity for self-expression, while a strip-photo booth captured memorable moments. Customizable sign boards allowed individuals to leave their mark, and a dedicated graffiti art area fostered a sense of artistic freedom.
The gas station itself underwent a transformation, tailored to embrace the Budweiser Beats brand language. The design was dynamic and open, with distinct zones for each creative endeavor. The space was not just a venue but an immersive experience, seamlessly blending creativity with the energy synonymous with the Budweiser Beats brand.
Within this unconventional setting, fridges dispensed the refreshing Beats, adding a touch of coolness to the creative fuel. A giant can served as a canvas for live graffiti art, showcasing the fusion of artistic expression and the brand's essence.
Budweiser Beats successfully transcended the traditional concept of a lounge, offering an innovative space that not only aligned with the brand's identity but also provided a platform for individuals to unleash their creativity in a way that was both refreshing and memorable.