Jack&Jones x Pacman
Creative Strategy
For the launch of the Pacman Collection, Jack and Jones envisioned a video that would dynamically showcase the collection in a youthful and entertaining manner. Our conceptualization involved a creative twist: placing the main character within the iconic Pac-Man game world, donned in the stylish Pacman Collection.
Executing this vision required shooting the video against a green screen, enabling us to seamlessly superimpose the chosen background during the editing process. This innovative approach allowed us to transport the protagonist into the lively and nostalgic Pac-Man universe while highlighting the key pieces from the Jack and Jones Pacman Collection.
The video not only served as a visually engaging showcase of the clothing line but also brought a playful and energetic vibe, aligning perfectly with the youthful target audience. The incorporation of the Pac-Man game environment added a layer of nostalgia and pop culture, creating a memorable and shareable experience for viewers. This unique blend of fashion presentation and creative storytelling contributed to a successful launch, capturing the essence of the Pacman Collection in a way that resonated with the brand's audience.