In our creative approach, we drew inspiration from the distinctive style of Anita Dongre. Our vision materialized in a captivating set design that intricately wove together elements inspired by Pichwai Art, narrating a unique tale of a vibrant wedding procession arriving at a majestic palace.
At the core of our design were Lotus patterns, drawn directly from the rich heritage of Pichwai Art, meticulously incorporated to maintain a bright and elegant color palette. The design paid homage to the intricate patterns often found in Indian screens, commonly used as room dividers, which were then ingeniously layered and arranged in panels.
Marriott Hotels
Experience Design
Experiential marketing campaigns to promote Marriott as the ultimate wedding destination with wedding shows in collaboration with designers.
4k+
On-ground walk ins // Organic PR
The result was a visual spectacle that not only embodied the essence of Anita Dongre's signature style but also conveyed a story through the intricate details of a wedding celebration. The fusion of traditional artistry, the symbolism of Lotus patterns, and the dynamic use of layered panels created an immersive and aesthetically pleasing experience, bringing to life the magic of a baarat's journey to the palace in a way that was both culturally resonant and visually stunning.
