Built a community of 10k+ followers from Aug 2021- May 2022, through Digital campaigns, Social media engagement and on ground experiences.
7k+
Footfall at 4 events
10+
Communities Engaged
10k+
Community
Wild Drum Hard Seltzer
Brand Building
A holistic brand building experience from scratch where we built the brand personality, engaged with the TG through Social Media and digital campaigns and built relationships through on ground experiential marketing.
When Wild Drum Hard Seltzer presented us with their distinctive tagline #switchtowild and the challenge of designing a compelling 4-can packaging, we embarked on a comprehensive brand-building exercise rooted in the brand's philosophy and strategic vision.
Our journey began by defining a unique "seltz spectrum", allowing us to craft two distinct packaging designs tailored to different strengths. The 4.75% variant featured captivating swirls, while the 8% variant incorporated mesmerizing optical illusions.
To amplify the brand's identity, we orchestrated a dynamic digital campaign that showcased the diverse talents of 10 artists deeply rooted in subculture communities, spanning hip-hop, bboying, football freestyling, sneaker/street culture, and illustrators/graffiti. This campaign, marked by the hashtag #switchtowild, resonated with audiences, amassing 100s of views and high levels of engagement.
To extend the brand impact beyond the digital realm, we orchestrated live events that brought Wild Drum to the forefront of the community. Our involvement in "Essence," a vibrant bboying and hip-hop event, and "Eye-myth," a mixed-media arts festival at Antisocial in Lower Parel, solidified our connection with the audience
This 360* approach, encompassing packaging design, captivating brand videos, and immersive live events, enabled us to build a robust brand presence over the course of one year. Wild Drum Hard Seltzer emerged not just as a beverage but as a cultural phenomenon, seamlessly blending into the subcultures it celebrated, establishing a lasting connection with its audience.